Graphic design the new basics
Graphic design the new basics by Ellen Lupton and Jennifer Cole Phillips, takes a fresh look at today’s visual language.
It explains the key concepts that inform design work, including point, line, plane, scale, hierarchy, layers and transparency. I recommend this book whether you are an experienced designer or someone just interested in learning more, it serves as a fantastic resource for the fundamentals of good design. It is a great way for students to learn the basic rules of design informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site.
It explains the key concepts that inform design work, including point, line, plane, scale, hierarchy, layers and transparency. I recommend this book whether you are an experienced designer or someone just interested in learning more, it serves as a fantastic resource for the fundamentals of good design. It is a great way for students to learn the basic rules of design informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site.
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