Alex Trochut
Alex Trochut is an incredible artist from Spain. He creates some amazing typography and illustration works. His layouts are remarkable fluid and clean. Alex Trochut’s illustrations, designs and typography challenge the very notion of minimalism with the philosophy that “More is more”. It’s rich with elegant, brilliantly detailed executions that convey indulgence and a lightness of touch, as well as control.
“I think the only thing that probably repeats is the choosing process, the rest is always changing, the way you add personality to the text, always balancing between being expressive and crazy and readable, form and content, is always changing, and trying to adapt as much as you can to visualise the content of the text through the visual level, and not only the meaning of the text itself.”
Alex Trochuts works are retro in the way that he uses the all kinds of display fonts from the 60s and 70s. The flowing of the words gives them the neon glow feel though he contemporises this by making the text come from objects like sauce bottles, pencils and toothpaste.
“I think the only thing that probably repeats is the choosing process, the rest is always changing, the way you add personality to the text, always balancing between being expressive and crazy and readable, form and content, is always changing, and trying to adapt as much as you can to visualise the content of the text through the visual level, and not only the meaning of the text itself.”
Alex Trochuts works are retro in the way that he uses the all kinds of display fonts from the 60s and 70s. The flowing of the words gives them the neon glow feel though he contemporises this by making the text come from objects like sauce bottles, pencils and toothpaste.
http://www.alextrochut.com/
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